Smartwater, the premium water brand from Coca-Cola, is the no.1 premium water brand in the USA. It was newly launched in India last year. In the month of June 2018, India’s premiere fashion week Lakme Fashion Week in association with Smartwater announced a unique initiative “The Platform”, a programme to identify and mentor young and innovative designers who reflects out of the box creativity. The programme aims to unearth talent of a designer who has courage to take risk and knows no boundaries when it comes to innovation.
Ishanee Mukherjee and Anirudh Chawla of ‘Poochki’, Sakshi & Swasti Shah of ‘Shanti’ and Kanika Goyal of ‘Kanika Goyal Label’ were selected as winners from over 100 entries of talented designers across the country after two competitive rounds. The collections presented by each participating designer were an interpretation of smartwater’s core theme ‘Inspired By Clouds’, in the form of texture, fabric, shapes or colour.
The application and selection process comprised of two phases. The first phase was the application process where the applicants registered on the Lakme Fashion Week website, followed by submission of their power point presentations with their label information, Moodboard, Previous collection images and picture of their design. The second phase was the selection process where the esteemed jury made the final selection based on the designers’ quality, innovation, marketability, originality and ability to legitimately take their business to the next level.
The designers were handpicked by an esteemed panel from diverse backgrounds of the fashion fraternity at a jury meeting that took place in Mumbai on 23 July 2018 at Bombay Canteen, Kamla Mills. The jury comprised Payal Khandwala– designer, Tina Tahiliani – Director, ENSEMBLE, Nonita Kalra – Editor, Harper’s Bazaar, Sheetal Mallar – photographer and former model, Anoop Manohar – GM Marketing Coca-Cola India and Jaspreet Chandok – Vice President and Head of Fashion, IMG Reliance.
https://www.instagram.com/p/BlpogtjjlG-/?hl=en&taken-by=smartwaterind
Announcing the winners, Anoop Manohar, GM Marketing, Coca-Cola India said, “We are very encouraged by the wonderful response received by smartwater presents ‘The Platform’, just in its maiden season. This simply reflects the need for such initiatives, to lend the much-needed impetus to the enormously talented new generation of designers – who are fearless and willing to push the boundaries of conventionality. Heartiest congratulations to the 3 winners. We are looking forward to the ‘Inspired by Clouds’ collection designed by them for the main showcase at the Lakme Fashion Week this August”.
Jaspreet Chandok, Vice President and Fashion Head – IMG Reliance, said, “The Platform is yet another step towards Lakmé Fashion Week’s continued effort to promote and nurture deserving talent in the Indian fashion industry. After the success of Gen Next which is the launch pad for new designers at Lakme Fashion Week, we are excited to launch The Platform together with smartwater and encourage designers who excel in design and creativity.”
The winner’s collection will be showcased during upcoming Lakmé Fashion Week Winter/Festive 2018 show which is scheduled to be will be held between 22nd and 26th August 2018 in Mumbai.
Source: https://www.coca-colaindia.com/newsroom/smartwater-announces-winners-of–the-platform-in-association-wit
Ishanee Mukherjee and Anirudh Chawla of ‘Poochki’, Sakshi & Swasti Shah of ‘Shanti’ and Kanika Goyal of ‘Kanika Goyal Label’ were selected as winners from over 100 entries of talented designers across the country after two competitive rounds. The collections presented by each participating designer were an interpretation of smartwater’s core theme ‘Inspired By Clouds’, in the form of texture, fabric, shapes or colour.
The application and selection process comprised of two phases. The first phase was the application process where the applicants registered on the Lakme Fashion Week website, followed by submission of their power point presentations with their label information, Moodboard, Previous collection images and picture of their design. The second phase was the selection process where the esteemed jury made the final selection based on the designers’ quality, innovation, marketability, originality and ability to legitimately take their business to the next level.
The designers were handpicked by an esteemed panel from diverse backgrounds of the fashion fraternity at a jury meeting that took place in Mumbai on 23 July 2018 at Bombay Canteen, Kamla Mills. The jury comprised Payal Khandwala– designer, Tina Tahiliani – Director, ENSEMBLE, Nonita Kalra – Editor, Harper’s Bazaar, Sheetal Mallar – photographer and former model, Anoop Manohar – GM Marketing Coca-Cola India and Jaspreet Chandok – Vice President and Head of Fashion, IMG Reliance.
https://www.instagram.com/p/BlpogtjjlG-/?hl=en&taken-by=smartwaterind
Announcing the winners, Anoop Manohar, GM Marketing, Coca-Cola India said, “We are very encouraged by the wonderful response received by smartwater presents ‘The Platform’, just in its maiden season. This simply reflects the need for such initiatives, to lend the much-needed impetus to the enormously talented new generation of designers – who are fearless and willing to push the boundaries of conventionality. Heartiest congratulations to the 3 winners. We are looking forward to the ‘Inspired by Clouds’ collection designed by them for the main showcase at the Lakme Fashion Week this August”.
Jaspreet Chandok, Vice President and Fashion Head – IMG Reliance, said, “The Platform is yet another step towards Lakmé Fashion Week’s continued effort to promote and nurture deserving talent in the Indian fashion industry. After the success of Gen Next which is the launch pad for new designers at Lakme Fashion Week, we are excited to launch The Platform together with smartwater and encourage designers who excel in design and creativity.”
The winner’s collection will be showcased during upcoming Lakmé Fashion Week Winter/Festive 2018 show which is scheduled to be will be held between 22nd and 26th August 2018 in Mumbai.
Source: https://www.coca-colaindia.com/newsroom/smartwater-announces-winners-of–the-platform-in-association-wit