Brew-Up Trend Forecast Book :
Industry Critic Reviews

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BREW-UP TREND FORECAST BOOK : INDUSTRY CRITIC REVIEWS

“BREW-UP TREND” is India’s first indigenously developed trend forecast book, published biannually. This exclusive resource offers India-centric fashion trend insights with a global perspective. The handbook provides comprehensive, 360-degree seasonal trend information in simplified language, designed to guide brand creative teams in making strategic product development decisions.

Prior to the launch of this much-awaited resource, with the Spring/Summer 2019 issue, we held a critique review meeting with fashion designers, industry, and academic experts.

Industry Critic reviews (from SS-19 issue) :

  • The best thing about this book is that it is ‘India-centric.’ The language is very clear, without any ambiguity, and the directions are such that they can be implemented or executed very smoothly. It seems that the team has worked very hard to put everything in a manner that can be understood by everyone concerned with the fashion industry. Mr. Kailash Bhatia (Director – Burnt Amber. Ex-CEO Future Group)
  • An extraordinary and timely initiative. The resource best developed and will be an invaluable for product / brand development and retail buying and merchandising. I round it fascinating that so much of original work, thinking and research and connecting dots. Dr. Darlie Koshy ( Director General & CEO – ATDC. Ex- Director NID)
  • This is truly an effort of “Make in India Initiative”. The book is very simple and innovative in understanding fashion direction and is like a PRISM. Mr. Bashi M P Singh (Director- H. P. Singh Agencies Pvt. Ltd., Delhi)
  • The team has made a great effort to put the things together. I feel its a great start. Soon we will have something other than WGSN, which is original in idea and thought process. Mr. Ratnaker Prasad (Head Designer – Lee Cooper, India)
  • Great Attempt. Nice research done, catering to Indian Context. More Precise than WGSN and up to mark. Ms. Sanjana Dash (Manager Design – Arvind Retail)
  • A great effort to come up with this kind of concept, which was never been thought of even though India being one of the happening fashion market. It would be pleasure for us to be associated with “BREW-UP TREND”. Mr. Samresh Das (Design Manager – Numero Uno)
  • After reviewing this forecast book, I believe that it gives immense potential for brands in India to differentiate its product line in market. A fabulous job by “BREW-UP TREND” team. Mr. Arora Amarpal (Head Product – VOI Jeans Retail India Pvt. Ltd.)
  • It was highly required for the Indian fashion Industry. The content were to the point and very useful for forecasting for Indian consumer’s relevance. Mr. Navendu Kumar (Sr. Manager Design – Park Avenue)
  • A much-awaited resource that Indian Market was expecting. The best thing about this Forecast book is that the language is very simple and the directions modified as per Indian market. Mr. Chandan Kumar (Sr. Manager Design Menswear – Spencer’s Retail Ltd.)
  • Its good to know that we finally have our own trend setting source. A lot of deliberation has gone into putting it simply so the reach will be better. Ms. Neerah Jain (Proprietor- Estilo)
  • Liked the concept and originality of “Themes and Moods”- A complete through study of the Market. Mr. Manish Kumar Gupta (Sr. Designer – Impulse)
  • Liked the concept of Trend Forecasting based on India Fashion. Loved the Themes and color directions. Appreciate the work done on sketches and details. Mr. Hemant Chakravarty (Head Designer – Active Clothing Co. Ltd.)