United States Sports Fan Analytics, Trends, Marketing and Business Data, Broadcasting, Social Media, Brand, and Apparel Tracker

DUBLIN, April 2, 2024 /PRNewswire/ — The “Sports Fan Analytics & Trends Study in the United States“ database has been added to  ResearchAndMarkets.com’s offering.

The single largest online catalogue of sports marketing and business data.

The Sports Fan Analytics & Trends study provides you with key measurements of consumer fan behavior and demographics, trending since 2011, drawing upon nationwide consumer surveys, across 18 sport categories.

Fan Behavior and Analytics

With this study, you gain a comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplace covering TV viewership, online viewership, attendance, social media, sponsorship influence indices, mobile device consumption patterns, consumer product brand preferences, fantasy sports, logo apparel purchasing, sports venues, and favorite professional and college team rankings.

Highlights of the Study

Key measurements of consumer fan behavior and demographicsUtilizes nationwide consumer surveys to provide comprehensive insight into all facets of a dynamic, rapidly shifting sports fan marketplaceData sets across 18 different sports, inclusive of Major and Minor Sports: NFL, NBA, WNBA, MLB, MLS, NHL, Golf, Tennis, Running, College Football, College Basketball, NASCAR, IndyCar, Lacrosse (MLL/NLL), Soccer (non-USA), Minor League Baseball, Minor League Hockey, Mixed Martial Arts

Key Attributes Reported On:

TV & Online ViewershipAttendanceSocial MediaSponsorship Influence IndicesMobile Device Consumption PatternsConsumer Product Brand PreferencesFantasy Sports InvolvementLogo Apparel PurchasingSports VenuesFavorite/Most Popular Team RankingsDemographics

Target Audience Includes:

Advertising and marketing agenciesConsulting firms conducting competitive intelligence on behalf of clientsPR firmsCorporate sponsorsTeamsLeaguesSports mediaFinancial servicesSocial media networksSocial media firms and digital marketing agencies

In this report there are typically four rows of figures:

Row 1) The number of Consumers (in thousands).

Row 2) The vertical percentage is calculated by dividing the number of consumers in the current row by the number of consumers in the Total (or first) row. In some instances, an additional vertical percentage is calculated based on a subset of consumers, in which case there would be five rows of figures.

Row 3) The horizontal percentage is calculated by dividing the number of consumers in the current column by the number of consumers in the Total column.

Row 4) The Market Segment Index (in red) represents the relationship between the percentage of consumers in the segment and the percentage of consumers in the Total column. It is calculated by dividing the vertical percentage in the current column by the vertical percentage in the Total column and multiplying the result by 100.

Companies Featured

AdidasAmerican ExpressAmazonAmericanAppleAT&TBank of AmericaBud LightChick-fil-ACharles SchwabCoca-ColaCoors LightDiet CokeDoritosEnterpriseFidelityFordGatoradeGEICOHertzLaysMasterCardMcDonald’sMonsterNikeRed BullSamsungSouthwestState FarmToyotaVerizonVitamin Water

For more information about this database visit https://www.researchandmarkets.com/r/9cwtcv

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SOURCE Research and Markets