Turkey Ecommerce Market Databook 2023: Market to Grow by 9.26% to Reach $11.7 Billion in 2023 – Forecasts to 2028

DUBLIN, Feb. 15, 2024 /PRNewswire/ — The “Turkey Ecommerce Market Opportunities Databook – 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics – Q2 2023 Update” report has been added to  ResearchAndMarkets.com’s offering.

Ecommerce market in Turkey is expected to grow by 9.26% on annual basis to reach US$11.7 billion in 2023. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 7.55% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$10.7 billion in 2022 to reach US$15.7 billion by 2027.

This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in Turkey. It details market opportunity across key Ecommerce verticals – Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services.

It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Turkey.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

Reasons to buy

In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.Detailed analysis of market share by key players across key Ecommerce verticals.Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.

Scope

Turkey Ecommerce Market Share by Key Players

Turkey Retail Shopping Ecommerce Market Share by Key Players (Amazon, Hepsiburada, N11, Sahibinden, Trendyol)Turkey Travel Ecommerce Market Share by Key Players (Biletall, Enuygun, Marti, oBilet, Tatilbudur )Turkey Food Service Ecommerce Market Share by Key Players (Banabi, Getir Yemek, Macrocenter, Yemeksepeti, Zomato )

Turkey Ecommerce Market Size and Future Growth Dynamics

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisGross Merchandise Volume Trend Analysis

Turkey User Statistics and Ratios of Key Performance Indicators

User StatisticsCard Abandonment Rate and Product Return RateEcommerce Per Capita and GDP Per CapitaGDP Per Capita Trend Analysis

Turkey Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)

Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)Online Food Service (breakdown by aggregators, direct to consumer)Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)Healthcare and WellnessTechnology Products and ServicesOther segments

Turkey Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

Platform to ConsumerDirect to ConsumerConsumer to Consumer

Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel

Market Share by Travel and Hospitality Sales ChannelAggregator App – Gross Merchandise Value Trend AnalysisDirect to Consumer – Gross Merchandise Value Trend Analysis

Turkey Ecommerce Market Size and Forecast by Online Food Service Sales Channel

Aggregator AppDirect to Consumer

Turkey Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)

Website BasedLive Streaming

Turkey Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)

Cross BorderDomestic

Turkey Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)

MobileDesktop

Turkey Ecommerce Market Size and Forecast by Operating System

iOS/macOSAndroidOther Operating Systems

Turkey Ecommerce Market Size and Forecast by City

Tier 1Tier 2Tier 3

Turkey Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)

Credit CardDebit CardBank TransferPrepaid CardDigital & Mobile WalletCashOther Digital Payment

Turkey Ecommerce Consumer Demographics

Market Share by Age GroupMarket Share by Income LevelMarket Share by Gender

For more information about this report visit https://www.researchandmarkets.com/r/aq53uu

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected]
 
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
 
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Logo – https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg

View original content:https://www.prnewswire.com/news-releases/turkey-ecommerce-market-databook-2023-market-to-grow-by-9-26-to-reach-11-7-billion-in-2023—forecasts-to-2028–302063363.html

SOURCE Research and Markets