Strategic Profile of Lucid Motors: Expansion into Saudi Arabia, Focus on Technology Licensing, and New Product Launches are Anticipated to Boost Future Growth Potential

DUBLIN, March 11, 2024 /PRNewswire/ — The “Strategic Profiling of Lucid Motors” report has been added to  ResearchAndMarkets.com’s offering.

This strategic profiling study explores Lucid’s journey as an electric vehicle (EV) automaker and examines its key business models, revenue streams, technology and growth partnerships, and market strategies in the United States, Europe, Saudi Arabia, and China.

The study analyzes the company’s product portfolio, connected features, and DreamDrive’s (its autonomous platform) capabilities and offers a vehicle specification and comparative pricing analysis as well as a detailed analysis of its Lucid Electric Advanced Platform (LEAP). The research delves into a comprehensive examination of the company’s financials, production and delivery metrics, strategies for geographic expansion, and initiatives aimed at addressing internal challenges. It also assesses potential growth opportunities for the company.

Lucid’s experience as a battery manufacturer and its technological know-how in power trains, charging technology, and battery packs are key growth drivers for the company, allowing it to establish itself in the competitive EV market. Lucid receives most of its financial support from the Saudi Arabian Public Investment Fund (PIF), enabling it to accelerate R&D efforts, increase production capabilities, and support geographic expansion initiatives.

At present, Lucid manufactures the Air luxury sedan car in 5 variants – Pure RWD, Pure AWD, Grand Touring, Grand Touring Performance, and Sapphire. The vehicle claims the longest range of 516 miles in the EV market when compared to competitors, including Tesla and Porsche. Production of the upcoming Gravity model, a 7-seater SUV, is slated to commence in late 2024, with the vehicle already garnering significant consumer interest. In the future, Lucid also intends to produce mid-size SUVs, premium sedans, and pickup vehicles to reach a wider audience.

As part of its long-term goal, Lucid aims to grow in the Middle Eastern market, especially in Saudi Arabia. The company also aims to strengthen its presence in key European markets, such as Germany, Switzerland, Norway, and the Netherlands. It is assessing local production plans for and entry strategies into the highly competitive Chinese market but with an unknown timeline.

Lucid has begun to capitalize on its strengths; it has started licensing its proprietary technology platform to other OEMs, such as Aston Martin, suppliers, and Formula E racing teams. In the long run, apart from vehicle production activities, the company plans to establish its position as an EV technology supplier in the automotive market.

Key Topics Covered:

Strategic Imperatives

Why is it Increasingly Difficult to Grow?The Strategic Imperative The Impact of the Top 3 Strategic Imperatives on Lucid MotorsGrowth Opportunities Fuel the Growth Pipeline Engine

Growth Opportunity Analysis

Scope of AnalysisGrowth DriversGrowth Restraints

Growth Environment

Key FindingsIn-house Technology ExpertiseKey Revenue StreamsSaudi Arabian BackingOffice Locations and International ExpansionTechnology Licensing – Partnership with Aston MartinPure EV OEM Mapping: Product Breadth versus PricingSWOT AnalysisCurrent versus Future Outlook

Company Overview

Lucid’s Journey – A TimelineManagement TeamVehicle Manufacturing Facilities – AMP 1 and AMP 2Powertrain Manufacturing Facility – LPM 1Technological Capabilities – In-house versus OutsourcedPartner EcosystemFuture Growth Strategy and Vision, 2024-2030

Vehicle Portfolio and Retail Strategy

Vehicle Model Portfolio – Key Features and PricingLucid Air Pure versus Competing Offerings – An AnalysisLucid Air Grand Touring versus Competing Offerings – An AnalysisLucid’s Pricing Range Versus the CompetitionCompetitor Mapping in the United StatesRetail and Service Centers – Direct ApproachCustomer Purchase Experience at Online and Offline StoresVehicle Delivery ExperienceProduct Vision – Future Outlook, 2024-2030

Connected, Autonomous, and Electric Technology

Connected ServicesDreamDrive – Lucid’s Autonomous Driving PlatformDreamDrive Features and Cost ComparisonLucid Electric Advanced Platform (LEAP)Bidirectional Charging ApplicationsCharging Infrastructure PartnersVehicle Recalls and Impact, 2023

Strategic Analysis

Market StrategyEV OEMs’ Product Breadth AnalysisLucid’s Expansion in EuropeLucid’s Strategy in Saudi ArabiaLucid’s Plans to Enter ChinaVehicle Production and Deliveries – 2022 versus 2023Financial AnalysisInvestor OutlookCurrent Challenges and How Lucid Plans to Overcome Them

Growth Opportunity Universe

Growth Opportunity 1 – EV Technology LicensingGrowth Opportunity 2 – Prioritizing Cost Cutting and Reducing Manufacturing CostsGrowth Opportunity 3 – Business Diversification and New Business Models

Next Steps

A selection of companies mentioned in this report includes

Aston MartinLucid MotorsPorscheTesla

For more information about this report visit https://www.researchandmarkets.com/r/4b06l7

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