Ready. Set. Food! to Provide Early Allergen Introduction Kits to Families on Medicaid in a First-of-Kind Program

LOS ANGELES, Feb. 13, 2024 /PRNewswire/ — Ready. Set. Food!, a leader in early allergen introduction solutions, announces its new Access For All program, a groundbreaking initiative to address the food allergy challenges faced by families on Medicaid. Ready. Set. Food! will kick off this initiative with healthcare providers in Missouri. The program aims to make early allergen introduction accessible to all Medicaid participants, emphasizing the importance of starting as early as four months of age.

Clinical studies have shown that early allergen introduction can reduce the risk of food allergy development by 80%. Ready. Set. Food offers a comprehensive and user-friendly system for early allergen introduction for families. Ready. Set. Food! has expanded its reach through direct online sales, Amazon, retail partnerships, and now the Access For All program. This new initiative underscores Ready. Set. Food!’s commitment to ensuring that every family, regardless of their economic status, can protect their children from food allergies through safe and effective means.

The Access For All initiative by Ready. Set. Food! collaborates with Medicaid-managed healthcare organizations and healthcare providers across the country to provide Medicaid-eligible infants with Stage 1 and Stage 2 allergen introduction kits. These kits are designed to gently acquaint babies with key allergens such as peanuts, eggs, and milk.

“Food allergies impose a significant $24.8 billion annual burden on the health system.  Low-income families face a 2.5x higher rate of allergic reactions, coupled with challenges like food insecurity, limited access to allergists, leading to more ER visits, missed work, and school days,” notes Daniel Zakowski, co-founder of Ready. Set. Food!.

“Home State Health is excited to collaborate with providers to facilitate access to Ready. Set. Food! ‘s Access For All program ensures early allergen kits are available to those most in need,” states Dr. Jennifer Wessels, Chief Medical Director of Home State Health. “Central to our mission is the ease with which parents can embrace new food allergy prevention guidelines, setting the stage for a healthier future for their families.”

About Ready. Set. Food!: Founded by doctors and parents for parents, Ready. Set. Food! has created the only complete, three-stage guided system that allows families to introduce the top food allergens to their babies safely and easily. Ready. Set. Food!’s approach is backed by thousands of pediatricians and allergists and is rooted in the latest science and medical guidelines that recommend food allergen introduction should start as early as 4 months of age.

The organization works to empower and inform families so they can prepare their children for a path to food freedom. Using educational content developed by nationally recognized food allergy experts, Ready. Set. Food! offers content and resources directly to families and through partnerships with health systems and pediatricians. For more information, please visit readysetfood.com or follow us on Facebook, Instagram, and LinkedIn.

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SOURCE Ready. Set. Food!