Optimizely Named a Leader in B2B Commerce Solutions

Recognized by independent research firm for its “strength in testing and optimization”

NEW YORK, May 6, 2024 /PRNewswire/ — Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in The Forrester Wave™: Commerce Solutions for B2B, Q2 2024. In this evaluation, Optimizely was recognized for its strong testing and optimization capabilities, which the Forrester report notes “fewer than half of the vendors in this evaluation natively provide.”

“As B2B commerce increasingly relies on innovative digital experiences, Optimizely continues to push the envelope on creating easy to use, domain-specific solutions for the unique workflows of our customers,” said Rupali Jain, Optimizely’s Chief Product Officer. “This recognition from Forrester feels like it’s been a long time coming. We believe that it reinforces our category leadership, especially since our commerce capabilities are now key components of Optimizely One – where we support marketer-led impact for organizations focusing on commerce as part of their entire digital transformation.”

The Forrester report shared that “Optimizely has strength in innovation powered by investments in the platform that underpins its entire portfolio.” Additionally, the report indicated that Optimizely offers “good architecture” while mentioning that “Reference customers like the breadth of out-of-the-box features and its customizability.”

Throughout its evolution, Optimizely has continuously improved its commerce offerings for both B2B and B2C customers, including centralizing access to portfolio products, and establishing its market-leading commerce solutions – available in both SaaS and PaaS. These advancements empower teams with a user-friendly interface and the freedom to operate. As a result, brands now enjoy unparalleled power and versatility in reaching their target audiences.

Forrester’s recognition marks a consistent trend of industry acknowledgment for Optimizely. Recently, the company was named a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Experience Platforms. This past year, Optimizely also received a Leader ranking in The Forrester Wave™: Digital Experience Platforms, Q4 2023.  

Download the full The Forrester Wave™ report here to learn more about Optimizely’s capabilities among top vendors.

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Gartner, Magic Quadrant for Digital Experience Platforms, Irina Guseva, John Field, Mike Lowndes, and Jim Murphy, February 2024

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About Optimizely

At Optimizely, we’re on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One™, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One™, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.

Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.

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SOURCE Optimizely