Nothing Beats In-person Meetings, but Tech is Vital for Hybrid Working Trust and Equality, Reveals Jabra’s New Study at the LSE Behavioural Lab

During in-person meetings, participants are 56% more engaged.Face-to-face participants reported that remote participants were 84% more engaged when using professional video equipment.A 22% increase in trust between remote participants can be seen when using professional collaboration tools. 

LOWELL, Mass., Nov. 6, 2023 /PRNewswire/ — Jabra has conducted new research, ‘Meeting great expectations: Behavior, Emotion and Trust,’ at the LSE Behavioural Lab to understand the behavioral dynamics of meetings and the impact of technology. The research found that meeting members were more engaged (56%) during face-to-face collaboration, and in instances where hybrid meetings are required, meeting room participants saw an 84% increase in engagement from remote participants when using an optimized professional meeting-room headset and video camera.

From mid-2021 to mid-2023, a heated office return debate unfolded. Employees, valuing autonomy and remote work, often resisted mandates, while leaders pursued office-driven productivity. However, with so many still working globally, it is not possible to have solely in-person meetings any longer. Since it is no longer possible for organizations to deny hybrid working in this day and age, the challenge to solve is how employers can use collaboration technology to facilitate the same feeling of trust.

Top-quality technology leads to increased trust 

Trust is typically more difficult to establish remotely than it is in person. In meetings, technology affects how much we trust other participants. All meeting participants reported much greater levels of overall trust and clarity when utilizing and experiencing professional technology. There was a 27% increase in technology clarity, leading to 16% more trust, 35% greater expressiveness, and a 47% perceived improvement in the quality of input. 

Additionally, remote users collaborating with other remote participants who also used professional video led to noticeably better trust ratings (22%) than those using the built-in audio and video on their laptops. This demonstrates that not only do collaboration tools such as video enhance participants’ collaboration experience substantially, but also that psychological and behavioral changes are inextricably linked to technology. Organizations must therefore recognize how vital professional technology is for enhancing employee engagement and productivity in hybrid meetings. 

Culture impacts equal participation more than technology 

While we can establish a clear connection between trust and technology in meetings, the study also found clear cultural differences that impact meetings independent of technology. A basic binary division was revealed between knowledge workers in Europe and knowledge workers in Asia when it came to participation.

There were statistically significant variations in share of voice; those in Europe engage in significantly more verbal dialogue than peers in Asia, regardless of whether they were collaborating remotely or from a meeting room. They offered around 1.6 times or 39% more verbal engagement across all experimental settings. 

However, when analyzing data on face emotion recognition, the attention variable revealed a distinct difference between participants from Europe and those from other continents. Compared to their European counterparts, those in Asia had 134% higher levels of attention in meetings. Meeting equity is increasingly important to the professional development of employees, and this finding proves that diversity plays a huge part in such meeting inclusion. Professional technology can facilitate optimal environments for productivity, but a holistic approach through creating diverse and behaviorally inclusive teams is critical to achieving truly effective collaboration in the future of hybrid meetings. 

Holger Reisinger, SVP at Jabra said, “It’s no secret that in-person meetings are best but being able to partner with world-leading university LSE to prove this has been incredibly special. It is our responsibility to drive meaningful human interaction in meetings, at a level that is comparable to face-to-face communication during hybrid meetings – and high quality, professional technology is an essential investment for unlocking true collaboration in this way.” 

Sean Rooney, Scientific Officer and Head of Laboratory Innovation LSE Behavioural Lab said, “We believe the findings in this report will be helpful in driving awareness between the interconnected relationships of trust, diversity, and technology in meetings and to level the playing field for employees over time. Leaders need to understand how important meeting equity is for employee development and satisfaction.” 

Download a copy of the full report here: jabra.com/lse

Research design and methodology

To ensure results were unbiased and ethically sound, the study was designed with support of the LSE Behavioural Lab and approved by LSE’s scientific ethics board. All participants were unaware of what was being tested or that the research was focusing on different types of technology and Jabra remained completely anonymous throughout the process.

The entire group was comprised of 88 participants representing 15 nationalities. Participants were tracked using a combination of qualitative feedback measures and biopsychological markers, including facial emotion recognition, galvanic skin response, endogenous eye blink and gaze pattern analysis and share of voice examination. The study used state-of-the-art technologies at the LSE Behavioural Lab for facial emotion recognition (iMotions), galvanic skin response (Shimmer3 GSR+), and endogenous eye blink and gaze pattern analysis (iMotions). The data was collected and analyzed using iMotions software.

About the Behavioural Lab at the London School of Economics (LSE)

The LSE Behavioural Lab facilitates world-class behavioural research by providing state-of-the-art facilities for researchers in Central London for LSE academics, students, and external partners. The LSE Behavioural Lab is a purpose-built facility open to any department at LSE (and other institutions) and is co-hosted by the LSE Department of Management and the LSE Department of Psychological and Behavioural Science. Researchers have used the Lab to examine behaviour in various fields, such as behavioural economics, psychology, judgement and decision making, management, marketing, organisational behaviour, team dynamics, leadership, creativity, consumer choice, behavioural public policy, and behavioural game theory. The Lab also invites applications and collaborative projects from external partners, including other academic institutions, governmental, international, commercial, and non-profit organisations. The Lab’s vision is to be a global leader in the facilitation of world-class rigorous behavioural research and teaching, and to act as a cornerstone of an interdisciplinary community in behavioural science.

About Jabra

Jabra is a world leading brand in audio, video and collaboration solutions – engineered to empower consumers and businesses. Proudly part of GN Group, we are committed to bringing people closer to one another and to what is important to them. Jabra engineering excellence leads the way, building on over 150 years of pioneering work within GN. This allows us to create integrated tools for contact centers, offices, and collaboration to help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. www.jabra.com

Founded in 1869, GN Group employs more than 7,500 people and is listed on Nasdaq Copenhagen (GN.CO). GN’s solutions are sold in 100 countries across the world. Visit our homepage GN.com or connect with us on LinkedIn, Facebook, and X. 

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