Ketel One Family Made Vodka Takes Over Park City for the 2024 Sundance Film Festival

As The Official Vodka of the Festival, Ketel One Vodka celebrates the groundbreaking work and emerging talent in independent film

NEW YORK, Jan. 10, 2024 /PRNewswire/ — Elevating the artistry of spirits alongside the creativity of independent cinema, Ketel One Family Made Vodka is pleased to announce its partnership as the Official Vodka of the 2024 Sundance Film Festival. As the iconic festival gears up to celebrate 40 extraordinary years of cinematic innovation, Ketel One eagerly joins the revelry. Inspired by the dedication of those who continually elevate their craft and set the standards to become classics, Ketel One draws parallels with its own journey in the world of cocktailing. Throughout the ten-day festival, Ketel One Vodka will be at the forefront of official events, treating festival-goers (21+) to cocktails and experiences as unforgettable as the performances gracing the silver screen at Sundance.  Stepping onto the Sundance stage for the first time, Ketel One Vodka brings its storied history of celebrating the entertainment industry to life alongside the most highly-anticipated moments of the festival. Beyond crafting signature sips for cocktail and film enthusiasts throughout the city, the award-winning vodka proudly joins forces with leading brands such as Audible, MACRO, and others. These dynamic collaborations promise immersive experiences, toasting moments that transcend the boundaries of taste and cinema.

“Ketel One is excited to step into its role as the Official Vodka at this year’s Sundance Film Festival,” says Julie Yufe, Senior Vice President of Vodka & Rum, Diageo. “This partnership underscores a mutual dedication to craftsmanship — just as our vodka embodies a commitment to quality and artistry, Sundance stands as a beacon for pioneering storytelling and innovation. We take pride in infusing Ketel One’s precision and passion into this endeavor, raising a glass to the harmonious blend of our craft with the extraordinary narratives that unfold at the festival.”

Ketel One will be adding even more delight to the occasion with a dazzling official cocktail lineup. As Sundance marks a moment to celebrate peers and their creativity, Ketel One and Diageo Reserve World Class award-winning mixologist, Charles Joly, welcome breakout bar talent, Erika Flowers, into the mix. Imparting her own expertise and flair, Flowers, alongside Joly, has created a slate of sophisticated, cinema-inspired serves. Together, they present an impressive lineup of inventive twists on vodka classics, each with a distinctively-Sundance twist.

“As a mixologist, the opportunity to craft the cocktail lineup for Ketel One and the Sundance Festival is truly exhilarating,” says Charles Joly. “Sundance is a celebration of creativity; a space where people come together to explore the frontier of storytelling. Working alongside the talented Erika Flowers, we set out to capture the essence of this festival in every sip. Our cocktail lineup is more than just drinks; it’s a cinematic journey, an artistic expression that mirrors the passion and innovation seen in this year’s films.”

The Ketel One Vodka Sundance Cocktail Collection includes:

The Nightcap – A sparkling cocktail with soft, ethereal notes of lemon balm, chamomile, and preserved Sakura blossomThe Big Swing – Nostalgia reigns supreme in this decadent twist on an Espresso Martini, which includes a sweet and salty side serve of caramel popcornThe Dessert Menu – A beautiful marriage of Ketel One and LOCOCO artisan cocoa mix, served hot and topped with coconut-chai-banana foam; an adult hot chocolate like no otherThe Blaze – An intriguing, aromatic riff on the Cosmopolitan that features spiced hibiscus tea, bright citrus and baking spices

For more information, please visit KetelOne.com or follow along on Instagram @KetelOne_US.

Ketel One Family Made Vodka reminds everyone to sip responsibly. The 2024 Sundance Film Festival will take place from January 18th to 28th in Park City, Utah.

About Ketel One Family Made Vodka
Ketel One Family Made Vodka is inspired by more than 330 years and 11 generations of the Nolet Family’s distilling expertise. Ketel One is crafted using only the highest-quality ingredients, including 100% non-GMO grain and is  gluten-free. That quality has led to global recognition with Drinks International as the number one trending vodka in the world’s best bars, a top ten bartenders’ choice of vodka, and one of the best-selling vodkas in the world’s best bars (Drinks International Brands Report, 2023). Inspired by the passionate pursuit of excellence in their craft, Ketel One continues to toast to the artists, trailblazers and innovators in the entertainment industry. Follow Ketel One Family Made Vodka on Instagram for additional inspiration and information: @KetelOne_US.

About Diageo North America 
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance visit www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Media Contacts:
Diageo NA
Michelle Gattenio
[email protected]

Bullfrog + Baum
Jenna Kaplan / Megan Levi
[email protected]

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