Jewelers Mutual® Reveals Results of Jewelry Self-Purchasing Survey

Research shows motivation to purchase jewelry for holidays and birthdays

NEENAH, Wis., Dec. 6, 2023 /PRNewswire/ — Jewelers Mutual® Group, the insurer and business solutions provider dedicated to protecting jewelry and jewelry businesses for 110 years, recently released insights into the world of consumers self-purchasing jewelry. A survey conducted by Jewelers Mutual to better understand the unique buying habits of self-purchasers found that holidays and birthdays are the most significant motivation for people to buy jewelry for themselves. These results illuminate the importance of nurturing self-celebration and prioritizing well-being and happiness during the holiday gift-giving season when self-care can be forgotten.

“Jewelry is so much more than metal and stone; it’s a symbol of independence and self-expression,” said Krystle Craycraft, Senior Vice President of Marketing and Digital at Jewelers Mutual. “As we continue our work to elevate the love of jewelry, these findings reinforce the significance of empowering individuals to treat themselves to beautiful and meaningful jewelry, regardless of the occasion.”

Additional research findings:

Popular Choices: Female self-purchasers are significantly more likely to purchase necklaces and earrings while males purchase watches.Frequency of Self-Purchases: Half of respondents reported buying jewelry for themselves only once a year, indicating room for increased self-celebration.Creating a Legacy: Passing on jewelry is important to self-purchasers. 96% of self-purchasers either plan to or are considering passing down their fine jewelry.Jewelry Protection: The study revealed the need for more education around the importance of professional inspections. 39% of self-purchasers claimed they never have their fine jewelry inspected.

These survey insights inspire Jewelers Mutual to champion self-purchasing jewelry during the holidays and year-round. The insurer and trusted advisor is committed to safeguarding each piece of jewelry with the dedicated care and attention that comes from its 110 years of expertise, making Jewelers Mutual the preferred choice for over 1 million jewelry customers throughout the U.S. and Canada.

For more information about expert jewelry insurance, visit JewelersMutual.com.

ABOUT JEWELERS MUTUAL GROUP 
Jewelers Mutual was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Later, consumers began putting their trust in Jewelers Mutual to protect their jewelry and the special memories each piece holds. Today, Jewelers Mutual continues to support and move the industry forward by listening to jewelers and consumers and offering products and services to meet their evolving needs. Beyond insurance, Jewelers Mutual’s powerful suite of innovative solutions and digital technology offerings help jewelers strengthen and grow their businesses, mitigate risk, and bring them closer to their customers. The Group insurers’ strong financial position is reflected in their 36 consecutive “A+ Superior” ratings from AM Best Company, as of November 2022. Policyholders of the Group insurers are members of Jewelers Mutual Holding Company. Jewelers Mutual is headquartered in Neenah, Wisconsin, with other Group offices in Dallas, Texas and Miami, Florida. To learn more, visit JewelersMutual.com. 

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SOURCE Jewelers Mutual Group