DOVE LAUNCHES BOND STRENGTH, AN END-TO-END COLLECTION TO REPAIR AND CARE FOR YOUR HAIR

NEW hair care range from Dove helps repair and restore your hair thanks to a breakthrough technology powered by patented Bio-Protein Care and Peptide Complex

TORONTO, Feb. 28, 2024 /CNW/ – Today, Dove announced the launch of its Dove Bond Strength regimen, an end-to-end solution to visibly repair and restore your hair. Whether you’re colouring, straightening, styling or even brushing your hair, with the right products, it’s easily remedied. You keep living, we’ll keep repairing.

With over 10 years of research, the Bond Strength range includes formulas with Bio-Protein Care™, consisting of patented technologies that work in harmony with hair to strengthen bonds. This unique formulation, inspired by hair biology, helps restore your hair’s natural strength between salon visits. Paraben-free, vegan, PETA-approved and suitable for all hair types, the range offers visible repair and restoration for healthier, more radiant hair.

The Bond Strength collection includes:

Dove Bond Strength Shampoo & Conditioner: strengthening shampoo and conditioner, formulated with a unique blend of technologies, with peptides and Bio-Protein Care™.Dove 10-in-1 Bond Strength Serum Mask: a weekly hair treatment with patented peptide complex fortifies hair bonds and helps reverse 10 visible signs of damage in one minute and transforms extremely damaged hair to 10x stronger*, softer and smoother hair. *when using 4-Step System.Dove 10-in-1 Bond Strength Shield Super Serum: a supercharged serum that shields hair from external aggressors and further damage.

“We know consumers are looking for expert hair repair solutions when it comes to managing damage, that’s why we’ve been working on delivering beauty science into our most advanced and repairing products. We’re excited to launch Dove Bond Strength, a regimen that offers an end-to-end solution that requires less time – by helping to repair signs of damage in as little as one minute, once a week – and delivers more benefits, more choice and more value”, says Kristin Oliver, Senior Brand Manager, Dove Canada.

To bring this transformative experience directly to women and put Bond Strength to the test, Dove is going on tour with the Hair Fix mobile salon offering the Bond Strength experience where it’s needed most. The salon will roll up to three locations over the next few months, when your hair is most likely to be damaged.

The first event will take place at Blue Mountain, on March 2. Dove will meet adventurers at the base of the mountain to offer a complimentary service to try the Dove Bond Strength range and help to repair hair that can become dry and brittle due to the elements.Stay tuned for the Spring Refresh and New Moms tours.At each stop, women will be invited to book a complimentary appointment to experience Dove Bond Strength and repair their hair’s natural beauty.

Dove believes beauty should be a source of confidence and not anxiety. Dove Bond Strength is not just a hair care range, it is an end-to-end solution, so women can feel comfortable, confident, fulfilled and beautiful.

New Dove Bond Strength collection is available at mass food and drug retailers nationwide. To learn more, please visit the link here.

Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world’s most beloved beauty brands. 

Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty. 

For 60 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the ‘Dove Real Beauty Pledge,’ Dove vows to: 

Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

For more information on Unilever Canada and its brands visit: www.unilever.ca 

SOURCE Dove Canada