Canadian business leaders say housing should be priority No. 1 in the federal budget

SMBs say housing is the economy’s biggest risk with solutions requiring public-private partnerships and innovative tax relief measures, a recent KPMG in Canada survey shows

TORONTO, March 27, 2024 /CNW/ – The overwhelming majority (94 per cent) of Canadian business leaders believe that housing should be the top priority in the upcoming federal budget, calling it the biggest risk to the economy, finds a recent survey by KPMG in Canada.

They expect the housing crisis will dampen economic growth this year, with nearly nine in 10 (87 per cent) saying the rising cost of living, driven largely by housing costs, is forcing their organization to pay more for labour and affecting their ability to attract and retain already-scarce talent.

“The ripple effects from the high cost of housing and lack of supply are being felt throughout the economy,” says Caroline Charest, an economist and Montreal-based partner at KPMG in Canada. “New and young Canadians are being shut out from purchasing and are finding rentals scarce and costly. Those who were able to enter the market a few years back due to record low interest rates now face the risk of default when their rates reset at upwards of three times what they pay now. All this is weighing heavily on business leaders struggling to attract and retain key personnel and talent, particularly in urban areas that have witnessed the highest increases in the cost of housing and in regions where housing is scarce.”

The survey finds that business leaders want to see more innovative public-private sector housing solutions, with nearly nine in 10 (89 per cent) saying public-private collaboration will be required.

However, the challenge for communities extends beyond housing to infrastructure and services that will be required to support population growth, says Chris Sainsbury, partner and National Leader for Smart Cities, KPMG in Canada, based in Vancouver.

“The central questions are, who are we building housing for, how will it be serviced, and how do we create cities and communities that we all want to live in?,” he says.

Beyond tax policy and funding, the federal government does not have many levers and provincial and local governments are relatively limited in influencing actual construction rates, adds Vivian Chan, a Vancouver-based KPMG partner in the Global Infrastructure Advisory Group.

“Just doing more and doing it faster is not good enough,” says Ms. Chan. “There needs to be a new model to deliver housing, one that brings all levels of government, not-for-profit associations, and the development community together. We have an opportunity to rethink and reshape how our cities and communities are built. But it requires governments to do something that’s fundamentally different.”

The primary concern from local governments is ensuring they have the resources today, and on an ongoing basis, to properly design and service a much-needed spike in new housing, she says.

“The reality is, most municipalities don’t have the bandwidth or technology to cut through the complex steps to access the much-needed federal grant programs,” Ms. Chan says. “It’s not only about the amount of money available to kickstart building but the reliability and sustainability of the source of funding around all of the infrastructure that will be needed to support housing development.”

94 per cent of business leaders at 534 small-and-medium-sized businesses (SMBs) say high housing costs and lack of supply are the biggest risks facing Canada’s economy and should be the top priority in the upcoming federal budget87 per cent say the rising cost of living (driven largely by housing costs) is forcing their organization to pay more to attract and retain talent87 per cent are budgeting for higher labour costs due to competition for talent, inflation, and the high cost of affordable housing89 per cent say that solving the housing crisis will require public-private sector collaboration81 per cent say the high cost/lack of affordable housing has hurt their ability to attract and retain employees87 per cent expect inflationary pressures in Canada to persist until the housing shortage and high rents are dealt with84 per cent say the high cost/lack of affordable housing is a greater threat/risk to the economy than inflation

More than eight in 10 (86 per cent) believe the government should use the income tax system to make housing more affordable, including making mortgage interest tax deductible. Eighty-eight per cent say the federal government should maintain the current capital gains inclusion rate (50 per cent), as well as the Principal Residence Exemption and Lifetime Capital Gains Exemption.

Similarly, 85 per cent agree the government needs to introduce innovative, repayable tax measures that provide relief to existing homeowners faced with mortgage renewals, as a buffer against mass mortgage defaults similar to the Tax-Free First Home Saving Account for Canadians saving for a home. 

The federal government, in partnership with other levels of government, has made efforts to reduce red tape and incentivize construction, and has introduced a variety of federal housing-related tax measures in recent years, says Brian Ernewein, Senior Advisor, National Tax Centre, KPMG in Canada. These measures include beneficial changes such as a GST rebate on rental housing construction, as well as tightening measures like the Underused Housing Tax, the “anti-flipping” tax, the two-year extension of the ban on foreign buyers (to January 1, 2027) and the disallowance of deductible expenses on short-term rentals, he says.

“Our survey revealed strong support from the business community for innovative tax measures to increase housing supply and construction and provide relief to homeowners dealing with higher interest rates and mortgage renewals,” says Mr. Ernewein. “While we can debate whether the tax system is the most effective mechanism to help address Canada’s housing challenges, there is a clear view among business leaders that further fresh thinking is needed, and that government has a critical role to play.”

Learn more about how to streamline grant management processes.

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KPMG in Canada surveyed 534 Canadian companies between February 3 and February 27, 2024, using Sago’s Methodify online research platform. All respondents are business owners or executive-level decision makers. Thirty-one per cent lead companies with $500 million to $1 billion in annual gross revenue; 14 per cent, between $300 million to $499 million; 35 per cent, between $100 million and $299 million; 19 per cent, between $10 million to $99 million and the remaining one per cent, $9 million or less. Seventy-five per cent of the companies are privately held and 25 per cent are publicly traded. Forty-two per cent are family-owned businesses.

KPMG LLP, a limited liability partnership, is a full-service Audit, Tax and Advisory firm owned and operated by Canadians. For over 150 years, our professionals have provided consulting, accounting, auditing, and tax services to Canadians, inspiring confidence, empowering change, and driving innovation. Guided by our core values of Integrity, Excellence, Courage, Together, For Better, KPMG employs more than 10,000 people in over 40 locations across Canada, serving private- and public-sector clients. KPMG is consistently ranked one of Canada’s top employers and one of the best places to work in the country.

The firm is established under the laws of Ontario and is a member of KPMG’s global organization of independent member firms affiliated with KPMG International, a private English company limited by guarantee. Each KPMG firm is a legally distinct and separate entity and describes itself as such. For more information, see home.kpmg/ca.

To arrange an interview with a KPMG spokesperson, please contact:

Caroline Van Hasselt
National Communications
KPMG in Canada
(416) 777-3288
[email protected]

Nancy White
National Communications
KPMG in Canada
(416) 777-3306
[email protected]

SOURCE KPMG LLP