BeCause Partners with the World Travel & Tourism Council to Advance More Sustainable Hotel Operations

WTTC’s Hotel Sustainability Basics Framework will be available through the BeCause sustainability data management platform.

STOCKHOLM, April 24, 2024 /PRNewswire/ — BeCause, the Danish start-up transforming how the global hospitality, travel, and tourism industries manage their sustainability data, is simplifying the sustainability journey for members by integrating the industry association’s Hotel Sustainability Basics (HSB) framework into its platform.

The partnership will enable WTTC to scale its Hotel Sustainability Basics more effectively, broadening its reach and impact within the hospitality industry. By centralizing relevant data within the BeCause platform, the global association will have greater visibility into which hotels have completed the framework and which ones are lagging, empowering it to advocate for more sustainable hotel operations globally. Similarly, hotel management at the chain level can check on the progress of individual properties and provide the necessary support to help them in their sustainability journeys.

“Sustainability is a priority for Travel & Tourism. Through the Hotel Sustainability Basics, the global hotel industry has come together to define 12 fundamental, globally aligned sustainability criteria that all hotels can and should implement as a bare minimum,” says WTTC President and CEO Julia Simpson.”Our goal is to have a globally recognized trademark that shows customers at a glance that a hotel is taking measures to improve its environmental performance while also supporting its local community. By joining forces with BeCause we are increasing the transparency of that process and giving hotel groups an effective and efficient way to put that tool into the hands of their properties.”

Hotels’ Sustainable Path to Green

Hotels that adopt the HSB framework have three years to meet its 12 criteria, which include sustainability indicators such as energy measurement and linen reuse. They can apply for Hotel Sustainability Basics (HSB) verification annually through one of WTTC’s partners, Green Key and SGS. Successful verification grants them a badge that can be used across their branding to appeal to the growing number of environmentally conscious guests.                                

In the future, BeCause will simplify this process further by automatically transmitting data from its platform directly to the verification partners. Hotels already using BeCause to manage their sustainability data can reuse their existing and overlapping data points for the HSB framework, removing the need for duplicative and manual tasks.

“Like any endeavor, the first step is always the hardest. While many hotels might have sustainability initiatives in place, they don’t necessarily track their data – or do so efficiently. By completing the HSB framework through BeCause and gaining greater insight into how their business activities impact the planet, we hope they will be encouraged to pursue even more ambitious sustainability measures in the future,” says BeCause CEO and Co-founder Frederik Steensgaard.

An Industry-Specific Platform Based on Efficiency

BeCause is a purpose-built, AI-powered hub that centralizes a hotel’s sustainability data and automates the transmission of that data amongst different stakeholders, such as travel and accommodation booking marketplaces and industry certifications. Additionally, once a hotel enters its data into the BeCause platform, it can be upcycled and automatically mapped to multiple frameworks, making qualifying for voluntary green certifications faster and more efficient while ensuring regulatory compliance.  

For instance, hotels in Europe can meet their reporting obligations under the EU’s Corporate Social Responsibility Directive by leveraging the industry-specific components of the ESRS reporting framework that BeCause is currently integrating into its platform, saving significant resources and reducing costs.

“For a long time, hotels have lacked an efficient way to manage their sustainability data. They were constrained by manual processes that produced unreliable results, making it difficult to get buy-in from stakeholders on sustainability-focused projects,” Steensgaard adds. “We’re here to change that, whether you are a hotel just starting out and using Hotel Sustainability Basics as your guide or you already have several eco-certifications granted.”

For more information about BeCause or to speak with CEO and Co-founder Frederik Steensgaard, please contact Vanessa Horwell at [email protected]. 

For more information about WTTC’s Hotel Sustainability Basics, please visit WTTC.org.

About BeCause 
BeCause is an enterprise software company that streamlines the flow of sustainability data and creates synergies between different stakeholders in the travel, tourism, and hospitality industries, empowering them to make decisions that result in positive, responsible change for people, the planet, and their profits. BeCause works with over 25,000 hotels, including brands like Radisson, certification entities like GreenKey, industry partners like the Global Sustainable Tourism Council and the SHA, and marketplaces like Booking.com. For more information, visit because.eco. 

About WTTC
The World Travel & Tourism Council (WTTC) represents the global Travel & Tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world’s leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to maximising the inclusive and sustainable growth potential of the Travel & Tourism sector by partnering with governments, destinations, communities, and other stakeholders to drive economic development, create jobs, reduce poverty and foster peace, security, and understanding in our world. For more information, visit wttc.org.

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