BACARDÍ® Celebrates Camila Cabello’s New Album “C,XOXO”

with Limited-Edition Commemorative Vinyl Single of “I Luv It” Made Using Sugarcane

A continuation of their multi-year partnership, Camila Cabello and BACARDÍ collaborate to create a limited-edition sugarcane vinyl featuring the soundtrack to the collaborative ad spot

HAMILTON, Bermuda, July 22, 2024 /PRNewswire/ — BACARDÍ® rum is proud to celebrate the debut of Camila Cabello’s highly anticipated new album, “C,XOXO,” with the launch of a limited-edition bioplastic  vinyl derived from sugarcane. Available for presale on https://shop.bacardi.com/products/sugarcanevinyl starting July 22, this exclusive sugarcane vinyl offers fans a unique opportunity to own a piece of music history made using a more sustainable production method than traditional vinyl.

Showcasing an alternative to the usual PVC plastics typically used in vinyl, this record features Camila Cabello’s first hit single from her new album, “I LUV IT”, and is crafted using repurposed materials and sugarcane from Bonsucro ®-certified suppliers. BACARDÍ has an ongoing partnership with non-profit organization, Bonsucro®, guaranteeing the high standards of taste, environmental protection, and safe working conditions for farmers of the sugarcane that is used to make its Caribbean rum.

Partnering with Evolution Music – a team of music industry and sustainability experts working together to make the music industry more sustainable – this record takes several steps to reduce waste and improve sustainability without sacrificing sound quality. The process begins with the sugarcane, which is  broken down to create a bioplastic, which is then pressed using a lower temperature, reducing energy consumption compared to traditional vinyl production.

The vinyl release marks a milestone in the ongoing collaboration between Camila Cabello and BACARDÍ, which commenced in April 2024 with the announcement of Cabello’s first-ever spirits partnership. The partnership debuted with a vibrant ad campaign featuring her hit single “I LUV IT” as the soundtrack, aligning with “Do What Moves You” BACARDÍ brand platform aimed at celebrating self-expression and creativity.

To amplify the launch of the sugarcane vinyl, BACARDÍ is releasing a set of videos to explain the sugarcane vinyl production process. The first is a short-form video starring Camila Cabello, capturing the essence of her partnership with BACARDÍ and the excitement surrounding the sugarcane vinyl release. The second is a long-form exploration delving into the process used to create the sugarcane vinyl.

LONGFORM VIDEO

SHORTFORM VIDEO

As part of its ongoing multi-year partnership, BACARDÍ is also introducing two new custom cocktails inspired by Camila’s songs from “C,XOXO”: Chanel No.5  and BOAT. These refreshing cocktails, perfect for the summertime, capture the essence of Camila’s new music.

To celebrate the release, BACARDÍ will be donating to Beneath The Waves, a conservation non-profit working to support the protection of threatened marine species and habitats. This collaboration with Camila Cabello and Interscope Records underscores the continuation of the multiyear partnership, with many more exciting initiatives planned. Be sure to follow both @Bacardi_UK and @Camilla_Cabello on Instagram to stay in the loop for more exciting campaign updates, or visit www.BACARDI.com.

I LUV IT Punch Recipe

60 ml BACARDÍ Carta Blanca rum15 ml St Germain liqueur15 ml Passion Fruit Nectar15 ml lime (juice of about half a lime)30 ml coconut waterLime wheel and toasted coconut flakes as garnish

Method: Build all ingredients into a rocks glass filled with cubed ice. Give a quick stir to combine. Garnish with a lime wheel and toasted coconut flakes.

Chanel No.5 Recipe 

60 ml BACARDÍ Carta Blanca rum22 ml Lime Juice22 ml oz Pineapple Juice15 ml Raspberry Syrup15 ml Martini FieroBing Cherry with the stem as garnish

Method: Shake batch. Strain over ice. Garnish with a Bing Cherry.

B.O.A.T. Recipe 

60 ml BACARDÍ Carta Blanca rum15 ml Lime Juice15 ml Kiwi Puree44 ml Blue GatoradeSplash Fever Tree Sparkling LemonadeLemon wheel as garnish

Method: Shake batch. Strain over ice. Top with soda. Garnish with lemon wheel.

About BACARDÍ® Rum – The World’s Most Awarded Rum 
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 800 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com 
 
The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
 
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©2024. BACARDI AND THE BAT DEVICE ARE TRADEMARKS.

Video – https://www.youtube.com/watch?v=LLaP7PNTtg8
Photo – https://mma.prnewswire.com/media/2466438/Bacardi_Camila_Album_1.jpg
Photo – https://mma.prnewswire.com/media/2466439/Bacardi_Camila_Album_2.jpg

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