Frito Lay gives a platform to Canadians to celebrate Christine Sinclair’s legacy

VANCOUVER, BC, Dec. 4, 2023 /CNW/ – In a groundbreaking national initiative aimed at celebrating the remarkable achievements of Canada Soccer’s Women’s National Team legend Christine Sinclair, Frito Lay Canada is paying homage to Christine’s career by encouraging and inspiring young girls across Canada to continue her legacy. The campaign is part of Frito Lay Canada’s “PLAY LOUD” multi-year commitment, which uses the bold, joyful energy of Frito Lay Canada’s iconic brands to amplify and celebrate Canada’s world-class female athletes.

The latest chapter of this commitment kicked off during Sinclair’s first game since announcing her retirement, just days following the news. In a moving tribute highlighting Sinclair’s trailblazing career, Frito Lay launched an inspiring anthem video thanking the soccer star for her unwavering commitment to sports in Canada, showcasing the incredible impact Christine has had on fans across the country.

As the nation gathers to watch Sinclair’s final game on December 5, Frito Lay is giving a platform to Canadians from coast to coast to showcase the profound impact of Christine’s career on all of Canada. In recognition of Christine’s all-time international goalscoring record of 190 goals, Frito Lay Canada asked 190 young female players to share their own 190 future goals. These goals will be showcased in 190 unique ads strategically placed across the country, creating a bold powerful visual representation of the impact and potential of young female athletes.

“I’m overwhelmed with gratitude seeing hundreds of girls send in their future goals inspired by me,” said Christine Sinclair, Captain of Canada Soccer’s Women’s National Team. “I’ve always said that when I play, I play for more than just myself – I play for my team and my country. Seeing the number of young girls across Canada that I’ve inspired has reminded me of how important it is to have role models that empower us to dream big.”

Inspiring the Next Generation of Women in Sport

“If girls can see it, they can believe it,” said Jess Spaulding, Chief Marketing Officer at PepsiCo Foods Canada. “This PLAY LOUD initiative goes beyond celebration – it’s about looking forward and creating a ripple effect by giving Canadian girls a platform to share the profound impact that female athletes, like Christine, can have.”

About PepsiCo Foods Canada
PepsiCo Foods Canada is comprised of the Frito Lay Canada and Quaker Canada businesses. The company employs over 6,000 Canadians with seven manufacturing plants and sales and distribution facilities from coast to coast. Frito Lay Canada is the country’s largest snack food manufacturer and the company’s brands include Lay’s, Doritos, Tostitos, Ruffles, Smartfood and Cheetos. The Quaker brand portfolio includes a wide range of wholesome cereals, oatmeal, rice and corn snacks and snack bars, and features other prominent brands such as Quaker Life, Quaker Chewy, Quaker Harvest Crunch and Crispy Minis. For more information, please visit www.pepsico.ca. 

About Frito Lay North America
Frito Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito Lay snacks include Lay’s® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos® snacks, Stacy’s® pita chips, PopCorners® popped-corn snack, SunChips® multigrain snacks and Fritos® corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito Lay at the corporate website, www.fritolay.ca, on X (@fritolay), on Instagram (@fritolay) and on Facebook (Frito Lay). 

SOURCE PepsiCo Foods Canada