SMX Announces the Appointment of Jean-Philippe Bailly as Chief Operating Officer for its Fashion Sustainability Competence Centre

NEW YORK, Dec. 15, 2023 /PRNewswire/ — SMX (Security Matters) PLC (NASDAQ:SMX; SMXWW), a pioneer in digitizing physical objects for a circular economy, is delighted to announce the appointment of Jean-Philippe Bailly as its Chief Operating Officer for the SMX Fashion Sustainability Competence Centre, effective December 8, 2023. This strategic move exemplifies SMX’s unwavering commitment to solidify its global presence by nurturing a diverse international team.

Jean-Philippe Bailly, a seasoned senior executive, previously held the esteemed position of Group Chief Operating Officer at Kering. During his tenure at Kering, Mr. Bailly orchestrated global initiatives in Supply Chain, Logistics, and Industrial Operations, bringing a wealth of experience in managing diverse brands, products, and channel environments.

Previously, Mr. Bailly also held the pivotal role of Director of Supply Chain & Procurement at Richemont. In this capacity, he oversaw global and transversal functions encompassing Supply Chain, Compliance, and Procurement, while also spearheading the development of a comprehensive worldwide integrated strategy and logistics organization.

“I am excited to join SMX and be a part of a company that is dedicated to empowering fashion brands to achieve its ethical sourcing, sustainability and circularity goals in a credible, tangible and measurable way that is based on science and not paper based.

I look forward to contributing my experience and expertise to SMX and working alongside our talented team to drive and deliver transformative solutions.”

In his new role, Mr. Bailly will report directly to Mrs Zeren Browne, Chief Strategic Officer, and Executive Board Member of SMX.  Mrs Browne formerly held management roles and led marketing and commercial business activities for brands under luxury & lifestyle conglomerates LVMH and Estee Lauder Companies.

This appointment follows the recent addition of Oliver Buckle-Wright, who joined the SMX team as its Vice President of Client Success this year. With more than 13 years of experience, Mr. Buckle-Wright made his mark at Brink’s Global Services Limited, where he served as Director of Strategy & Business Development, followed by a distinguished three-year tenure as Senior Commercial Director. Mr. Buckle-Wright is an accomplished global executive recognized for his expertise in negotiations, operations management, sales, and business development.

Together with Oliver Buckle-Wright and Zeren Browne, Jean-Philippe Bailly will lead SMX in its global expansion efforts. As part of SMX’s comprehensive global growth strategy, these appointments underscore the company’s commitment to delivering cutting-edge solutions to the fashion sustainability sector and beyond.

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About SMX

As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.

Forward-Looking Statements

The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.

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SOURCE SMX